| A self-professed research junkie,
Cris Canning is available to assist to help you to
determine the best direction for your marketing efforts.
These may include:
- Target markets (internal &
external)
- Buyer personas (detailed
profiles)
- Competitive position
- Potential competition
- Needs assessments.
Techniques include primary and
secondary research techniques:
- Focus groups
- Surveys
- Polls
- Online Research
- Trend analysis
- SWOT analysis
- Industry analysis
- PEST analysis
A preliminary meeting will be
necessary to determine the appropriate direction and
tactics.
Here are a few of Cris' past
articles for your references.
• Marketing
Magic with RSS
•
Tips to Well
Written Press
Releases
• Public Relations
2.0
•
The Marketing
Mix
•
Postcards – Tiny
Billboards
•
Focus Groups
Enrich Your
Research
•
Know Thy
Audience
|